Keep it short? Make it long? There’s a lot of information out there about the right way to caption your content.
What we have experienced works the best is using a formula.
It’s true, you can use a formula to caption your content.
Here’s how the formula works:
- State the problem your customers are facing that relates to your post
- Make the problem worse
- State how your product/service can solve the problem
- Show how your customers life is better when they use your product or service
Put all 4 steps together and you have a caption that will grab attention.
P.S. Sometimes you need an example to work from. Send us one post and we will caption it for you for free.