How to Caption Your Content

Keep it short? Make it long? There’s a lot of information out there about the right way to caption your content.

What we have experienced works the best is using a formula.

It’s true, you can use a formula to caption your content.

Here’s how the formula works:

  1. State the problem your customers are facing that relates to your post
  2. Make the problem worse
  3. State how your product/service can solve the problem
  4. Show how your customers life is better when they use your product or service

Put all 4 steps together and you have a caption that will grab attention.

P.S. Sometimes you need an example to work from. Send us one post and we will caption it for you for free.