Catch More Fish With More Hooks

A lot of businesses have a great one-liner, but nobody knows it. Why? It lives on a single piece of paper in the marketing office.

Put your one-liner on everything that your potential customers will see. Why? It reminds your customers that you solve the problem they face. It also stakes claim for your product/service.

Examples of one-liner placements include:

  • Websites
  • Business cards
  • Office Walls
  • Vehicles
  • Email Signatures

We know putting the one-liner on everything can feel redundant. However, did you know that most people need to hear something 5-7 times before they actually take it in? Marketing is an exercise of memorization.