4 Things Your Emails Must Accomplish

Do you know where to start when it comes to email marketing?

We know it can feel overwhelming. That’s why we’ve provided this framework to help you.

Here are 4 things each of your emails must accomplish.

  1. Solve a Problem
    a.Your product or service solves a problem, otherwise you wouldn’t be in business. Tell people what problem your product or service solves. In doing so, you are telling them why you matter.

  2. Offer Value
    a. What can you offer your potential customers to help them get what they want? Can you offer them tips or important information? When you give away valuable information to potential customers, you are creating reciprocity. Those potential customers will be more likely to make the purchase because they feel like they owe you.

  3. Provide a Solution
    a.Make sure to position your product or service as the solution to the problem. If you don’t position YOUR product or service as the solution, you may be closing sales for your competitors.

  4. Direct to Your Website
    a. Chances are, your potential customers subscribed to your emails while on your website. Your website is your elevator pitch. If you can get potential customers back to your website, that’s a new chance to make that pitch again.


If each of your emails checks these 4 boxes, we know that you will see increased engagement.