If you think good design is expensive, then you should see what bad design is costing you.
Bad design has a massive impact on your business and on your customers. Here are 3 things bad design is costing you:
- First Impressions
a. You have 7 seconds for a potential customer to decide to stay or go. Before your customer ever reads your email, website, business card…ect they judge you based on what they see. - Customers
a. Think about the last time you were frustrated on a cluttered website. Chances are you did not buy the product and you may have even told somebody about your bad experience. Their bad website design ended up costing them 2 customers. - Consistency
a. Consistency is how a business builds trust with its customers. When a customer trusts a business, they keep coming back for more. Retaining customers is up to 5 times cheaper than gaining a new customer. Work smarter, not harder.
We understand that good design is expensive, but we also know how much bad design is really costing you.
P.S. A good designer can take something that is good to great. Does your logo need to go from good to great?